Deal registration is a channel program mechanism where distribution partners register specific sales opportunities with the manufacturer. Registered deals typically receive preferred pricing, opportunity protection, and priority support.
How deal registration works
The partner identifies an end-customer opportunity and registers it with the manufacturer. If approved, the partner receives deal protection - other partners cannot pursue the same opportunity - plus preferential pricing or rebate treatment.
The economics for the manufacturer
Deal registration incentivizes partners to invest in demand generation while giving the manufacturer visibility into the sales pipeline. Well-designed programs balance protection with fair market access.
