Most trade promotion platforms are built for one job: help CPG manufacturers plan, execute, and settle retailer promotions end to end. TELUS TPM (formerly Exceedra) does that well, and 15 of the top 20 global CPG leaders run on it.
But a trade promotion platform is not a contract performance platform. Once you step outside the retailer trade spend workflow, a different set of questions starts. Is the supplier delivering the volume we committed to? Has the rebate threshold been crossed on the buy side? Are the accruals matching what we have actually earned across every supplier contract, not just the CPG customer side? TELUS TPM was not designed to answer those questions. TELUS TPM was designed for trade spend planning, retailer deductions, and post-event analysis. Not the broader post-signature contract portfolio.
Vendortell reconciles what actually shipped.
Vendortell was built for exactly that gap. Where TELUS TPM stops at retailer settlement, Vendortell picks up across every contract. It reads your signed contracts, extracts the commercial terms with AI, and connects them to live ERP data (SAP, Microsoft Dynamics, Oracle, Visma) so finance and commercial teams see every rebate threshold, volume commitment, incentive tier, and claim deadline continuously monitored. Not reconciled at quarter-end. Not limited to CPG.
The result is a finance-grade view of what every contract in your portfolio has delivered against what was agreed. Live in 30 days. This is what Contract Performance Management delivers.
Beyond rebate mechanics: Every obligation captured and routed to the right owner.
Vendortell's contract repository is engineered to eliminate manual work across every department that touches contracts. Upload thousands of contracts and amendments in one bulk operation. Vendortell reads and understands each contract, extracting every obligation, financial and non-financial, into a structured, searchable overview. Renewals, indexations, rebate thresholds, service-level commitments, exclusivity clauses, delivery windows: All captured, all monitored, all connected to the right owner in procurement, finance, sales or legal.
This is the wider operational layer that rebate tools do not cover. Every dashboard is fully configurable, so each department sees exactly the view that supports their decisions. With Vendortell, you are investing in a future-proof foundation that safeguards content, delivers overview, and captures every euro of value.
When obligations come due, a rebate threshold approaches or a renewal date nears, Vendortell generates the task automatically and routes it to the person who owns it: Procurement lead, category manager, finance controller or sales account manager. And with the Vendortell email extension for Outlook and Gmail, every user can pull the exact contract knowledge they have access to, respecting role-based permissions, directly from their inbox: Without leaving the tool they already live in.
How they compare
Who should you choose?
Choose TELUS TPM if your primary pain is CPG trade promotion: retailer promotion planning, deduction settlement, post-event ROI, retail execution. TELUS TPM is a strong fit for that problem.
Choose Vendortell when the rebate engine only sees rebates and misses the rest of the contract. Vendortell gives every department self-service access to the exact obligations they own, financial and non-financial, and eliminates the manual work behind every contract question. Beyond solving today's pain, you are investing in a platform that safeguards content, delivers overview across the organisation, and captures every euro of value. Most customers recover more in uncaptured rebates within the first two quarters than the platform costs for the year.
Use both if you have both problems. TELUS TPM runs the retailer trade spend lifecycle. Vendortell adds the post-signature contract layer across the rest of your supplier and customer book. They are complementary by design. Vendortell sits alongside contract lifecycle management and connects to vendor rebate management for finance teams. Book a 45-minute demo to see it live.
